Questions (23 marks): 1. Differentiate the concept of needs, wants and demands using the example of a typical Nescafe Sleep Cafe customer. (3) 2. How does Nescafe Sleep Cafe create and provide value for customers? What value does Nescafe Sleep Cafe get in exchange? (4) 3. Consider the marketing management orientations. Identify and explain which orientation(s) are employed by Nescafe Sleep Cafe. (4) 4. Complete a SWOT analysis for Nescafe Sleep Cafe. (8) 5. Using the Product/Market Expansion Grid, list and explain a growth strategy for Nescafe Sleep Cafe for: (4) a. Market penetration b. Product development c. Market development d. Diversification