questions 5,8,11

5. Distinguish between the micro and macro views of market- ing. Then explain how they are interrelated, if they are. 6. Refer to Exhibit 1-1 and give an example of a purchase you made recently that involved separation of information and separation in time between you and the producer. Briefly explain how these separations were overcome. 7. Describe a recent purchase you made. Indicate why that particular product was available at a store and, in particu- lar, at the store where you bought it. 8. Define the functions of marketing in your own words. Using an example, explain how they can be shifted and shared. 9. Online shopping makes it possible for consumers to get direct information from companies they would not other- wise know about. Consumers can place an order for a pur- chase that is shipped to them directly. Will growth of these services ultimately eliminate the need for retailers and wholesalers? Explain your thinking, giving specific atten- tion to what marketing functions are involved in electronic purchases and who performs them. 10. Explain why a small producer might want a marketing re- search firm to take over some of its information-gathering activities. 11. Distinguish between how economic decisions are made in a command economy and how they are made in a market- directed economy