(Questions 7 11) You are the Marketing director for Great Lakes Brand Cherry Treats, a regional company headquartered in Traverse City, MI You distribute cherry based snack products made from Michigan cherries exclusively, and you sell to the markets that surround Lake Michigan Competition comes from all other brands in the category hence competitiors are referred to as Fruited Snack Brand Sales Market HHS (000) HHS Great Lakes Brand Sales $(000) Great Lakes Brand Sales Fruited Snack Brand Sales $(000) Fruited Snack Brand Sales BDI CDI Chicago 3,449 3 1,350 14,040 52 00 82 30 95 10 Grand Rapids 727 1 390 2,160 8 00 112 79 69 41 Green Bay 424 2 180 1,890 7 00 89 23 104 10 Lansing 256 2 180 1,350 5 00 147 74 123 12 Milwaukee 872 7 450 3,510 13 00 108 43 93 97 South Bend 332 3 150 1,890 7 00 94 92 132 89 Traverse City 246 7 300 2,160 8 00 255 72 204 57 Total 6,308 5 3,000 27,000 TIPS To simplify this problem, assume that these seven markets comprise the total universe for your brand Likewise, the 6,308 5 (000) Households in the table below represent 100 of the population The $3 million in sales for Great Lakes and the $27 million for Fruited Snacks also represent totals for the universe Name the markets with low BDI and high CDI, and advise your client on the best advertising marketing action in light of your brand, the category, and potential competitive threats (5 points)

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(Questions 7-11) You are the Marketing director for Great Lakes Brand Cherry Treats, a regional company headquartered in Traverse City, MI. You distribute cherry-based snack

(Questions 7-11)

You are the Marketing director for Great Lakes Brand Cherry Treats, a regional company headquartered in Traverse City, MI. You distribute cherry-based snack products made from Michigan cherries exclusively, and you sell to the markets that surround Lake Michigan. Competition comes from all other brands in the category - hence competitiors are referred to as Fruited Snack Brand Sales.

Market	HHS (000)	% HHS	Great Lakes Brand Sales $(000)	% Great Lakes Brand Sales	Fruited Snack Brand Sales $(000)	% Fruited Snack Brand Sales	BDI	CDI
Chicago	3,449.3		1,350		14,040	52.00%	82.30	95.10
Grand Rapids	727.1		390		2,160	8.00%	112.79	69.41
Green Bay	424.2		180		1,890	7.00%	89.23	104.10
Lansing	256.2		180		1,350	5.00%	147.74	123.12
Milwaukee	872.7		450		3,510	13.00%	108.43	93.97
South Bend	332.3		150		1,890	7.00%	94.92	132.89
Traverse City	246.7		300		2,160	8.00%	255.72	204.57
Total	6,308.5		3,000		27,000

TIPS: To simplify this problem, assume that these seven markets comprise the total universe for your brand. Likewise, the 6,308.5 (000) Households in the table below represent 100% of the population. The $3 million in sales for Great Lakes and the $27 million for Fruited Snacks also represent totals for the "universe".

Name the markets with low BDI and high CDI, and advise your client on the best advertising/marketing action in light of your brand, the category, and potential competitive threats. (5 points)