Questions 9 and 10 use the following data:

Stem Hong Ltd (Stem Hong) operates a full service airline across Asia, serving in excess of 50 destinations for the last 30 years. Stem Hong has grown rapidly over the last 5 years and has recently placed an order for 40 new aircraft.

Stem Hongs strategy is to continue its growth within Asia. With low oil prices and strong customer demand, Stem Hong believes there are significant growth opportunities in this context.

Question 9

What strategic posture would be the most appropriate for Stern Hong to adopt?

Select one:

a. A shaper strategy.

b. Reserving the right to play (RRTP).

c. An adapter strategy.

d. A risk avoidance strategy.

e. A risk seeking strategy.

Question 10

Courtney (1997) identifies a number of Levels of Uncertainty that can be used to describe the risk profile in which organisations are considering their strategic risk. What Level of Uncertainty is Stem Hong currently facing?

Select one:

a. Clear enough future.

b. Alternate futures.

c. Range of futures.

d. True ambiguity.

e. Positive future.