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Questions: A. Based on the above case study and after going through the 5-step process studied in class, provide the research problem and objectives that
Questions: A. Based on the above case study and after going through the 5-step process studied in class, provide the research problem and objectives that would guide the market research that Victoria's Secret CEO wishes to run (50 marks). (Do not forget to structure your answer according to the five steps.) B. After going through a phase of secondary research to have a better understanding of the situation, you decide to gather primary data. What method would you use to address the research problem and objectives? Explain. (10 marks) Questions: A. Based on the above case study and after going through the 5-step process studied in class, provide the research problem and objectives that would guide the market research that Victoria's Secret CEO wishes to run (50 marks). (Do not forget to structure your answer according to the five steps.) B. After going through a phase of secondary research to have a better understanding of the situation, you decide to gather primary data. What method would you use to address the research problem and objectives? Explain. (10 marks)
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