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questions about AirBnB Identify one to three key issues in the situation. Every situation has a number of issues and your task is to identify

questions about AirBnB

Identify one to three key issues in the situation. Every situation has a number of issues and your task is to identify the major issues that you will focus your analysis on.

Use Strategic Management concepts to show how the major issues cause the symptoms of ineffectiveness (or effectiveness) observed in the case. Here you should be theorizing about why things are happening rather than merely describing what is occurring.

Present your recommendations. Be sure they follow logically from your analysis and treat problems not symptoms. Questions that you might answer include: What course of action do you recommend in this situation? How will this be implemented? What are the expected outcomes? What are the inherent risks and challenges? What aspect(s) of the problem(s) will remain unsolved? Be as specific as you can

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