Questions are from Four Seasons case. Need helps

1. What distinguished the Four Seasons Hotels andResorts chain in the marketplace? What is the service concept(value as perceived by the target customer)?

2. How does Four Seasons deliver serviceconsistently at 50 properties in 22 different countries?

3. How do Four Seasons’ managers think about whatshould be centralized and what should be decentralized?

4. How does Four Seasons use technology? If FourSeasons had a “technology strategy,” what would it be? Do you agreewith it?

5. What role do you see for the Four Seasons’Internet site? Should it be used to lower costs or enhancerevenues? How important is it to Four Seasons’ financialobjectives?