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Questions, As a manager of an AMC movie theater (in a post-pandemic world), can you explain in detail, using appropriate reference(s) and citation(s), to increase

Questions, As a manager of an AMC movie theater (in a post-pandemic world), can you explain in detail, using appropriate reference(s) and citation(s), to increase revenue why would you decrease the movie tickets for Saturday night matinees during a cold winter months?

Reference(s) and citation(s) appreciated.

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