Questions based on southwest data:

• Make a final recommendation - would you buy or sell? Why?
  • (Hint: With the current volatile market condition, make decisions based on your investment holding period. Besides, you may always recommend a "sell" if you believe the trend predominates in a bear market, based on your analysis of economic indicators.)
• Based on your calculation and analysis, is there a way in which the company could increase its value? Explain in detail.
  • (Hint: Think about the value-add from profitability, efficiency, turnover, lower cost, improved management, new product, market niche, competitor's performance, industry trend, market trend, etc).