Questions for Discussion 1. In general, how can teams increase a company's innovation performance? In the description of Novartis, what evidence do you see of Project Genesis teams contributing to greater innovation? 2. How can the program lead who manages Genesis Labs contribute to the cohesiveness of the teams selected to receive funding? 3. What factors do you think would be important for motivating the members of the Project Genesis team? 2012 Novartic "Novartis Delivers Mid Single Digit Sales Growth, Margin Expansion and

Questions for Discussion 1. In generat, how can teams increase a companys innovation performance? in the description of Novartis, what evidence do you see of Project Genesis teams contributing to oreater innovabon? 2. How can the program lead who manages Genesis Labs contribute to the cohesiveness of the teams selected to receive funding? 3. What factors do you think would be important for motivating the members of the Project Genesis team