Questions: Homework 1. Identify a number of brands whose new media advertisements captured your attention. Subsequently discuss the different opportunities provided by the new media including their ability to better achieve certain objectives and reach specific audiences. 2. Find examples of an international brand where its advertising has been adapted to local markets. 3. Suppose you manufacture a product sold exclusively through speciality stores. You are putting a trade promotion. Discuss how you would go about selecting your target audience and what your action objective would be. Questions: Homework 1. Identify a number of brands whose new media advertisements captured your attention. Subsequently discuss the different opportunities provided by the new media including their ability to better achieve certain objectives and reach specific audiences. 2. Find examples of an international brand where its advertising has been adapted to local markets. 3. Suppose you manufacture a product sold exclusively through speciality stores. You are putting a trade promotion. Discuss how you would go about selecting your target audience and what your action objective would be