Questions: Page 74 1. Can we use the PLC for deciding the brand promotion strategy? How will the market and brand influence the PLC? 2. Evaluate what techniques can be implemented by the marketer to extend a product's life? 3. Can a product stay in the maturity phase for an extended period of time? If yes what must be some of the key factors that can help it stay in this phase? 4. Why does marketer have to be careful in using the PLC while planning in promotion strategy? 5. What is the advantage of Innovators for a company launching a new product? 6. What is the advantage of Laggards for any brand? Questions: page 91 1. Why is product portfolio management linked closely to business strategy? 2. What must the company do to ensure that new products in its portfolio are developed on time? 3. Why is a marketers experience important in taking decisions about the product portfolio despite having tools that can help him? 4. What is the difference between the BCG and Ansoff's matrix? What factors determine which tool we should use? 5. Why should we consider the internal factors in a SWOT analysis while developing aproduct since we already know them? 6. How does knowing the threats in the market help in the development of the product portfolio? Questions: Page 103 1. Why should pricing commence at product development stage? 2. Why should we evaluate if the product has price elasticity or not? How can this influence our product decisions? 3. Since all consumer products have to go through a distribution channel why should we evaluate the distribution costs while costing the product? 4. How has new technology like computers, internet, mobile phones changes the way we can undertake pricing? 5. What is the benefit of using bundling pricing over the normal sales promotion