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Questions: Q 1 . We also discussed the marketing information system in Week 1 . They are shown in Figure W 1 B on the

Questions:

1 .

We also discussed the marketing information system in Week

1 .

They are shown in Figure W

1

B on the left. Are the objectives of the three designs in Model

3.1

also relevant to the four components in the marketing information system? Why or why not?

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