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QUESTIONS Question 1 : Segmentation Find 2 articles that are recent and relevant to your assigned brand and product category ( Electric Vehicles - EV
QUESTIONS
Question : Segmentation
Find articles that are recent and relevant to your assigned brand and product category Electric Vehicles EV and conduct a segmentation analysis see Exhibit Do NOT analyze the general brand for example, Toyota but the specific model for example, Toyota Prius
Based on the articles information, identify segmentation characteristics of people using your assigned EV brand for the assigned segmentation categories characteristics for each segmentation category
Please see below the segmentation categories and characteristics:
a Category: Geographic Segmentation
Characteristics: country, region Northeast Southeast areas within a region state city population density
b Category: Demographic Segmentation
Characteristics: age, gender, income, education, ethnicity
c Category: Psychographic Segmentation
Characteristics: lifestyle, selfconcept eg the image a person has of themselves selfvalues eg goals for life, how a person lives their life
d Category: BehavioralBenefit Segmentation
Characteristics: usage, convenience, economy, prestige, occasion, loyalty
Summarize your results in the table below. Use slides to present the segmentation tables. Each slide should present one table with ONE category and TWO characteristics. For each characteristic, please provide a numeric breakdown in percentages THREE per characteristic Add a third slide with short bullet points explaining the tables.
Table : Segmentation Analysis for XXXX please state your brand
Category Characteristics Breakdown
State assigned # State your chosen #:
:
:
Stage your chosen #:
:
:
An Example:
Table : Segmentation Analysis for AAAA
Category Characteristics Breakdown
Geographic Region X North America
Y Europe
Z Asia
US States X Arizona
Y New Jersey
Z Texas
Reference your sources in additional slide.
Add a cover slide including assignment name, your name, course name and section MKT XXX instructors name, and date
Name your PPT file: Questionab Questionbc OR Questioncd depending on what you were assigned
Upload your PPT file into the Discussion Group link.
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