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QUESTIONS Question 1 : Segmentation Find 2 articles that are recent and relevant to your assigned brand and product category ( Electric Vehicles - EV

QUESTIONS
Question 1: Segmentation
Find 2 articles that are recent and relevant to your assigned brand and product category (Electric Vehicles - EV) and conduct a segmentation analysis (see Exhibit 9.2). Do NOT analyze the general brand (for example, Toyota) but the specific model (for example, Toyota Prius).
Based on the articles information, identify 4 segmentation characteristics of people using your assigned EV brand for the 2 assigned segmentation categories (2 characteristics for each segmentation category).
Please see below the segmentation categories and characteristics:
(a) Category: Geographic Segmentation
Characteristics: country, region (Northeast, Southeast), areas within a region (state, city), population density
(b) Category: Demographic Segmentation
Characteristics: age, gender, income, education, ethnicity
(c) Category: Psychographic Segmentation
Characteristics: lifestyle, self-concept (e.g., the image a person has of themselves), self-values (e.g., goals for life, how a person lives their life)
(d) Category: Behavioral/Benefit Segmentation
Characteristics: usage, convenience, economy, prestige, occasion, loyalty
Summarize your results in the table below. Use 2 slides to present the segmentation tables. Each slide should present one table with ONE category and TWO characteristics. For each characteristic, please provide a numeric breakdown in percentages (THREE per characteristic). Add a third slide with 3-4 short bullet points explaining the tables.
Table 1: Segmentation Analysis for XXXX (please state your brand)
Category Characteristics Breakdown (%)
State assigned #1 State your chosen #11:
2:
3:
Stage your chosen #21:
2:
3:
An Example:
Table 1: Segmentation Analysis for AAAA
Category Characteristics Breakdown (%)
Geographic Region X% North America
Y% Europe
Z% Asia
U.S. States X% Arizona
Y% New Jersey
Z% Texas
Reference your source/s in 1 additional slide.
Add a cover slide (including assignment name, your name, course name and section (MKT 2100-XXX), instructors name, and date).
Name your PPT file: Question_1a_b, Question_1b_c OR Question_1c_d (depending on what you were assigned)
Upload your PPT file into the Discussion Group link.

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