questions. What are the key product attributes that you see as the most valuable to each segment? Why? If you were the CEO of remarkable, which segment(s) of the market would you target for the upcoming launch of the novel device? Why? Is e-writing an expressed or latent need for the segment that you have chosen? What is the value proposition (or the benefit proposition) for the target segment that you have chosen? Which key features should first version of the product include? What do you think of the way that reMarkable conducted its market research? What additional market research would you like to see, if you are the CEO of reMarkable