Questionse 1. Which of the following is more likely to be consistent with the aim of maximising prots: pricing on the basis of (a) cost per unit plus a variable percentage mark-up; (b) cost per unit plus a xed percentage marlr-up'kl . Explain the differences between the importance attached to the different factors leading to price increases and those leading to price reductions What type of price discrimination is occurring according to Table (d) where rms have the possibility to charge different prices in different locations?