Quip electric toothbrushes, Allbirds sneakers, ThirdLove bras, Ritual vitamins, Glossier makeup, Farmer's Dog pet food, and Warby Parker glasses are all examples of direct$-$to$-$consumer companies that took $$17$ billion in sales away from big consumer brands like Gillette and Unilever by significantly cutting productprices. This scenario represents.which of the five industry forces? Character of the rivalry, Bargaining power of supplier, Threat of new entrants, Threat of substitute products or services