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Quiz 1 for Finals: Fashion Marketing Instructions: Complete the answer to the 6 questions for Filipino clothing company Penshoppe and compared it to Japanese clothing
Quiz 1 for Finals: Fashion Marketing Instructions: Complete the answer to the 6 questions for Filipino clothing company Penshoppe and compared it to Japanese clothing Uniqlo after visiting the store of these two brands. What have you discovered: UNI Create a table to clearly see the comparison. D QLO 1. Who are the target markets? 2. What are the needs and expectations of the target markets? 3. How can they be satisfied continuously? PENSHOPPE 4. How can they be superior to competition? tin 5. Who are their direct and indirect 70 competitors? 6. What is their USP against each other In terms of 4Ps strategy
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