Rachel recently took over the role as marketing manager at WashamAgri, a leading producer of agricultural

products to help farmers be more successful. Rachel's first task is to analyze where each of Washam's products

are in the product life cycle.

This activity is important because marketers should understand the characteristics of each stage of the product

life cycle so that they can make decisions as to which elements of the marketing mix are most effective for each.

The goal of this exercise is for Rachel to categorize each of WashamAgri's major products as to where they are in

the product life cycle so that she can develop a report as to what marketing actions should be taken for each

product.

Group each product description by the appropriate stage of the product life cycle. Move each label to the correct

drop zone box.