Rachel There are quite a few factors to consider in addition to PRODUCTION COST that affects PRICE. There is one other COMPETITOR focused on the OUTDOOR ENTHUSIAST mark., so this COMPETITOR will be directly challenging your efforts. Rachel In addition, your MARGIN PER UNIT must cover another set of important but potentially large costs. To investigate these additional costs, click on the other tabs in the top navigational bar and explore further. What are the major elements of those other costs? Channels and Segmentation Channels and Advertising Advertising and Segmentation Advertising, Segmentation and Channels Rachel There are quite a few factors to consider in addition to PRODUCTION COST that affects PRICE. There is one other COMPETITOR focused on the OUTDOOR ENTHUSIAST mark., so this COMPETITOR will be directly challenging your efforts. Rachel In addition, your MARGIN PER UNIT must cover another set of important but potentially large costs. To investigate these additional costs, click on the other tabs in the top navigational bar and explore further. What are the major elements of those other costs? Channels and Segmentation Channels and Advertising Advertising and Segmentation Advertising, Segmentation and Channels