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Radiant Spa offers massage therapy sessions. Each session lasts one hour. The spa anticipates 3,500 sessions annually. They have invested $1,500,000 in their facilities and

Radiant Spa offers massage therapy sessions. Each session lasts one hour. The spa anticipates 3,500 sessions annually. They have invested $1,500,000 in their facilities and aim for an ROI of 20%. The budgeted costs for the coming year are shown below:

Cost ItemPer Session ($)Total ($)
Direct Materials (Oils, etc.)1035,000
Direct Labor (Therapists)50175,000
Variable Overhead1552,500
Fixed Overhead-300,000
Variable Selling & Admin Expenses1035,000
Fixed Selling & Admin Expenses-150,000

Required:

  1. Determine the total cost per session.
  2. Calculate the desired ROI per session.
  3. Compute the target price per session.

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