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Radio stations base the rates they charge their advertisers on Multiple Choice the size of the advertiser s advertising budget. the number of advertisers that

Radio stations base the rates they charge their advertisers on

Multiple Choice

the size of the advertiser

s advertising budget.

the number of advertisers that have purchased ROS.

the time of day the advertiser wants an ad to run.

the size of the station

s DMA.

demographic parameters.

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