Raj is the marketing manager of a new retailer opening 4 new locations in Great Toronto Area selling high end home entertainment products from the most luxurious brands in the world.

Raj has developed a marketing campaign with the Advertising Objective to advertise to 1 million residents of the Great Toronto Area about the opening of the new stores at least 5 times in the first month of the store opening

Question 1. What is the desired coverage of the Media where Raj should prioritize advertising? (2 Marks)

Question 2. What is the reach of Rajs campaign? (2 Marks)

Question 3. What is the cumulative reach that Raj is trying to achieve? (2 Marks)