Rajan Overseas was founded by Rajan Makhija in the year 2014. It was into export of handloom products like rugs, throws, etc. Makhija wanted the company to grow from INR 7.6 crores to 100 crores in the next five years. However, the plan hit a roadblock as one of the largest customers of RO wanted Makhija to sign an exclusive contract. Makhija was evaluating various growth options in the light of this new hurdle.

Q1. Why has Rajan Overseas gone international? You should include key motivations to go international. A clue here is provided by Ramamrty & Singh (2009) with their four motivations to go international: opportunity seeking, resource seeking, market seeking and strategic asset seeking.

Q2. How does Rajan Overseas choose overseas countries to expand the business?

Annex: Rajan Overseas Case Study

Rajan Overseas: An Entrepreneurial Quest for GrowthA00194-PDF-ENG https://hbsp.harvard.edu/tu/ecc064a5