Rajesh and Madhuri Phadke own a successful pottery company. The Rs. 50 crores business took them 30 years to grow, and it now employs 230 craftsmen. For the past two months, labour contract negotiations between the Phadkes and a local labour union representing the pottery's craftsmen have stalled. The union is demanding wage and benefit increases, which the Phadkes believe will cause them to increase prices to the point where they will no longer be competitive with other firms. With only two weeks remaining before a threatened strike Phadkes are wondering what to do. Question: Identify BATNA for Phadkes