Ralph Lauren is an American clothing designer and the namesake of his company. Over $2014-2015,$ sales plateaued and profits declined by $50\%.$ In $2012,$ the company was worth $$16$ billion. Four years later, it was worth half that. Stefan Larsson, the CEO, attributed the decline to several factors, including a lack of which led to merchandise piling up in bargain bins and outlet malls, diluting the brand's cachet.