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Ralph's Auto Repair uses time and material pricing. The body shop, which anticipates 10,000 direct labor hours of activity, has the following data: Annual overhead
Ralph's Auto Repair uses time and material pricing. The body shop, which anticipates 10,000 direct labor hours of activity, has the following data: Annual overhead costs: Material handling and storage Other overhead costs Annual cost of materials used Labor rate per hour, including fringe benefits Hourly charge to achieve profit margin $ 15,000 75,000 187,500 18 11 The time charge per hour is: Cloud Services uses a balanced Scorecard to report to its investors at the end of each quarter. During the 3rd and 4th quarter, the company had the following results: Quarter 3 Quarter 4 During the quarter: Revenue Cost of goods sold Sales and marketing costs General and administrative costs Total market revenue At the end of the quarter: Cash Number of revenue-generating customers Number of employees $ 675,000 $ 810,000 450,000 562,500 225,000 283,500 145,000 495,000 22,500,000 20,250,000 12,375,000 11,025,000 27,000 33,750 67 45 What was Cloud's customer acquisition cost at the end of the 4th quarter? Multiple Choice $33.34 $42.00 O $20.00 $24.00 O $3.67
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