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Ramanathan, R., Yun, D., & Ramanathan, U. (2016). Moderating roles of customer characteristics on the link between service factors and satisfaction in a buffet restaurant.

  1. Ramanathan, R., Yun, D., & Ramanathan, U. (2016). Moderating roles of customer characteristics on the link between service factors and satisfaction in a buffet restaurant. Benchmarking, 23(2), 469-486.
  2. Gregory, J. L. (2019). Applying SERVQUAL: Using service quality perceptions to improve student satisfaction and program image. Journal of Applied Research in Higher Education, 11(4), 788-799.

Answer the following questions:

  1. How is perception described by the authors in each study
  2. What is the meaning of Servqual?
  3. What is the justification for researching perception in each study? That is, what gaps in knowledge do the authors feel is lacking?
  4. How did Gregory (2019) and Ramanathan & Ramanathan (2016) apply the concept of SERVQUAL in their research?

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