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Ranbaxy ( India ) in Brazil. Ranbaxy, an India - based pharmaceutical firm, has continuing problems with its cholesterol reduction product's price in one of
RanbaxyIndia in Brazil. Ranbaxy, an Indiabased pharmaceutical firm, has continuing problems with its cholesterol reduction product's price in one of its rapidly growing markets, Brazil. All product is produced in India, with costs and pricing initially stated in Indian rupeesRps but converted to Brazilian reaisR$ for distribution and sale in Brazil. In the unit volume was priced at Rps comma with a Brazilian real price set at R$ But in the real appreciated in value versus the rupee, averaging Rps divided by R$ In order to preserve the real price and product profit margin in rupees, what should the new rupee price be set at
Question content area bottom
Part
First the implied spot exchange rate for the previous year, must be found.
The implied spot exchange rate for the previous year, is Rps
R$Round to two decimal places.
Part
Assuming that Ranbaxy wishes to preserve the Brazilian real price for competitiveness, the same Brazilian real price must be converted back into Indian rupees with the new spot exchange rate in rupees per real.
The new price is Rps
Round to two decimal places.
Part
Select from the dropdown menus.
Because the Indian rupee
in value against the Brazilian real, the implied Indian rupee price is actually
than it was the previous year. This means that Ranbaxy would keep the same
price and either enjoy a much larger profit margin in
Brazilian real
or potentially keep the
price the same as the previous year and actually reduce the
price. just need answer for the blanks
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