Raner, Harris and Chan is a consulting firm specializing in information systems for medical and dental clinics. The firm has two offices-one in Chicago and one in Minneapolis. It classifies the direct costs of consulting jobs as variable costs. A contribution format segmented income statement for the company's most recent year is given below: Office Total Company Chicago Sales Minneapolis $ 463,500 100.00% $ 154,500 Variable expenses 231,750 50.00% 46,350 100.00% 30.00% $ 309,000 185,400 100.00% 60.00% Contribution margin 231,750 50.00% 108,150 70.00% 123,600 40.00% Traceable fixed expenses 129,780 28.00% 80,340 52.00% 49.440 16.00% office segment margin 101,970 22.00% $ 27,810 18.00% $ 74,160 24.00% Common fixed expenses not traceable to offices 64,890 14.00% Net operating income $ 37,080 8.00% Exercise 6-17 (Algo) Working with a Segmented Income Statement [LO6-4] Assume Minneapolis's sales by major market are: Market Minneapolis Medical Sales Variable expenses Contribution margin Dental $ 309,000 185,400 100.00% 60.00% 123,600 40.00% Traceable fixed expenses 33,990 11.00% $ 206.000 131,840 74,160 12,360 100.00% 64.00% 36.00% $ 103.000 100.00% 53,560 52.00% 49,440 48.00% 21,630 21.00% Market segment margin 89,610 29.00% $ 61,800 30.00% $ 27,810 27.00% Common fixed expenses not traceable to markets 15,450 Office segment margin $ 74,160 5.00% 24.00% The company is planning a $5,150 advertising campaign next month in either the Medical or Dental market. Marketing studies indicate this campaign would increase Medical market sales by $41,200 or Dental market sales by $36,050. Required: 1. How much would the company's profits increase (decrease) if it advertised in the Medical market? 2. How much would the company's profits Increase (decrease) if it advertised in the Dental market? 3. Should the company advertise in the Medical of Dental market? Complete this question by entering your answers in the tabs below. Required 1 Required 2 Required 3 How much would the company's profits Increase (decrease) if it advertised in the Medical market? Company's profits increase by $ 14,832