Raner, Harris, & Chan is a consulting firm that specializes in information systems for medical and dental clinics. The firm has two offices-one in Chicago and one in Minneapolis. The firm classifies the direct costs of consulting jobs as variable costs Assume that Minneapolis sales by major market are: Dental Sales $510,000 100% s 340,000 100% S 170,000 100% 306,000 60% 221,000 65% 85,000 50% Variable expenses Contribution margin 204,000 40% 119,000 35% 85,000 50% 17,000 5% 44.20026% Traceable fixed expenses Market segment margin Common fixed expenses 61,200 12% 142,800 28% $102,000 30% $40,800 24% not traceable to markets 15.300 3% Office segment margh $127,500 25% The company would like to initiate an intensive advertising campaign in one of the two market segments during the next month. The campaign would cost $6,800. Marketing studies indicate that such a campalign would increase sales in the Medical market by $59500 or increase sales in the Dental market by $51,000 Required: 1-a. Calculate the increased segment margin Medical Dental Increased segment margin OType here to search