Question
Raner, Harris & Chan is a consulting firm that specializes in information systems for medical and dental clinics. The firm has two officesone in Chicago
Raner, Harris & Chan is a consulting firm that specializes in information systems for medical and dental clinics. The firm has two officesone in Chicago and one in Minneapolis. The firm classifies the direct costs of consulting jobs as variable costs. A contribution format segmented income statement for the companys most recent year is given:
| Office | |||||||||||||||||
| Total Company | Chicago | Minneapolis | |||||||||||||||
| Sales | $ | 495,000 | 100.00 | % | $ | 165,000 | 100.00 | % | $ | 330,000 | 100.00 | % | |||||
| Variable expenses | 247,500 | 50.00 | % | 49,500 | 30.00 | % | 198,000 | 60.00 | % | ||||||||
| Contribution margin | 247,500 | 50.00 | % | 115,500 | 70.00 | % | 132,000 | 40.00 | % | ||||||||
| Traceable fixed expenses | 138,600 | 28.00 | % | 85,800 | 52.00 | % | 52,800 | 16.00 | % | ||||||||
| Office segment margin | 108,900 | 22.00 | % | $ | 29,700 | 18.00 | % | $ | 79,200 | 24.00 | % | ||||||
| Common fixed expenses not traceable to offices | 69,300 | 14.00 | % | ||||||||||||||
| Net operating income | $ | 39,600 | 8.00 | % | |||||||||||||
1-a. Compute the companywide break-even point in dollar sales.
1-b. Compute the break-even point for the Chicago office and for the Minneapolis office.
1-c. Is the companywide break-even point greater than, less than, or equal to the sum of the Chicago and Minneapolis break-even points?
2. By how much would the companys net operating income increase if Minneapolis increased its sales by $82,500 per year? Assume no change in cost behavior patterns.
3. Assume that sales in Chicago increase by $55,000 next year and that sales in Minneapolis remain unchanged. Assume no change in fixed costs.
4
Assume that Minneapolis sales by major market are:
| Market | |||||||||||||||||
| Minneapolis | Medical | Dental | |||||||||||||||
| Sales | $ | 330,000 | 100.00 | % | $ | 220,000 | 100.00 | % | $ | 110,000 | 100.00 | % | |||||
| Variable expenses | 198,000 | 60.00 | % | 140,800 | 64.00 | % | 57,200 | 52.00 | % | ||||||||
| Contribution margin | 132,000 | 40.00 | % | 79,200 | 36.00 | % | 52,800 | 48.00 | % | ||||||||
| Traceable fixed expenses | 36,300 | 11.00 | % | 13,200 | 6.00 | % | 23,100 | 21.00 | % | ||||||||
| Market segment margin | 95,700 | 29.00 | % | $ | 66,000 | 30.00 | % | $ | 29,700 | 27.00 | % | ||||||
| Common fixed expenses not traceable to markets | 16,500 | 5.00 | % | ||||||||||||||
| Office segment margin | $ | 79,200 | 24.00 | % |
| ||||||||||||
The company would like to initiate an intensive advertising campaign in one of the two market segments during the next month. The campaign would cost $5,500. Marketing studies indicate that such a campaign would increase sales in the Medical market by $44,000 or increase sales in the Dental market by $38,500.
Required:
1. How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Medical Market?
2. How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Dental Market?
3. In which of the markets would you recommend that the company focus its advertising campaign?
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Data Analytics For Auditing Using ACL
Authors: Alvin A. Arens
4th Edition
0912503629, 978-0912503622
