Raner, Harris & Chan is a consulting firm that specializes in information systems for medical and dental clinics. The firm has two offices -one in Chicago and one in Minneapolis. The firm classifies the direct costs of consulting jobs as variable costs. A contribution format segmented Income statement for the company's most recent year is given: Assume that Minneapolis' sales by major market are: Market Minneapolis Medical Dental Sales $660,000 1001 $440,000 1000 $220,000 1001 Variable expenses 396,000 608 205,000 658 110.000 SON Contribution margin 264,000 400 154,000 350 110,000 SO Traceable fixed expensen 79,200 120 22,000 57 200 260 Market segment margin 184,800 2015132,000 301 $ 52,800 241 Common fixed expenses not traceable to markets 19,300 38 ocfice segment margin $165,000 258 The company would like to initiate an intensive advertising campaign in one of the two market segments during the next month. The campaign would cost $8,800 Marketing studies indicate that such a campaign would increase sales in the Medical market by $77,000 or increase sales in the Dental market by $66,000. Required: 1. How much would the company's profits increase (decrease) if it Implemented the advertising campaign in the Medical Market? 2. How much would the company's profits increase (decrease if it implemented the advertising campaign in the Dental Market? 3. In which of the markets would you recommend that the company focus its advertising campaign? Complete this question by entering your answers in the tabs below. Required 1 Required 2 Required 3 How much would the company's profits Increase (decrease) if it implemented the advertising campaign in the Medical Market? Company profits by