Rank the primary and support activities in the level of importance to the business for AB InBev, Beer. . (1 being most important, 2 less, .)
AB InBev, Beer Globally, and Creating Value of organic growth and selected, value-enhancing acquisitions. The comThe company AB InBev may not sound familiar to everyone, but spelled pany follows a focused brands strategy in which the majority of the out, its name likely becomes clearer to most people, especially the beer-sources are devoted to those brands that have the greatest long-term Den Hoorn brewery in Leuven, Belgium, which dates back to 1366, and the plined approach to cost management and efficiency. AB InBev has a pioneering spirit of the Anheuser \& Co brewery, with origins in St. Louis, strong track record of industry-leading margins and cash flow generaglobal brands (Budweiser, Corona, and Stella Artois), for example, and AB InBev has operations in 25 countries, sales in more than 100 coun- strong earnings in North Am InBev's global strategy is the company's tries, revenue of $44 billion, 155,000 employees, and seven of the top 10 "Dream-People-Culture" approach. The goal is that despite having most valuable beer brands. These seven brands are: Budweiser, Bud Light, operations in many countries around the world, with different national Stella Artois, Skol, Corona, Brahma, and Modelo Especial. Budweiser, cultures, AB InBev operates as one company, with one dream and one Corona, and Stella Artois are marketed as "global brands," while Beck's, culture uniting them. There is also a focus on having the right people in Leffe, and Hoegaarden are considered "international brands" in AB InBev's the right place at the right time. This culture is built on ownership, inforbrand portfolio. The company also has 15 "local champions," which repre mality, candor, transparency, and meritocracy. sent leadership in their respective local markets. These local brands include Strategically, AB InBev has 10 principles driving everything they do. Jupiler (most popular beer in Belgium), Quilmes (original Argentinean lager At the core, AB InBev is focused on a shared dream that energizes since 1890), and Harbin (from the oldest brewery in North China), among everyone to work in the same direction to be the best beer company in the portfolio. In total, AB InBev's portfolio consists of more than 200 brands. the world, bring people together, and aspire for the betterment of the With more than 200 brands and strong coverage internationally of the world. Additional principles cover people strengths, quality of teams, different brands, strategically AB InBev is a unique and highly organized striving for increased satisfaction, consumer focus, ownership, global company. Carlos Brito (CEO) and Olivier Goudet (chairman of the common sense and simplicity, cost management, leadership, and hard board) have stated that the company's ambition is to build a great, endur- work and responsibility. ing company for the next 100 years. The core management team consists of the CEO, nine Executive Board members, and six zone presidents. The six zone presidents have responsibility for Latin America South, Latin America North, Asia Pacific, North America, Mexico, and Europe. Using this management structure, AB InBev has built leading positions in the important beer profit markets in the world through a combination
