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Raoul is analyzing the sales data for his company, Music Now. While demand for the company s products remains strong, a recent customer satisfaction survey
Raoul is analyzing the sales data for his company, Music Now. While demand for the companys products remains strong, a recent customer satisfaction survey indicates that many customers are dissatisfied with Music Nows customer response times and are actively looking for alternative products. When organizing the data for the upcoming quarterly meeting, Raoul should
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adjust the scale of charts to make the customer satisfaction data appear less alarming.
focus on the sales data to reinforce the idea that the company is an industry leader.
consider what company stakeholders expect to hear and find new data to support those conclusions.
focus on full disclosure of data and show that, while sales remain strong, the company must address its customer service situation.
ignore the customer satisfaction survey as irrelevant to the company's profits.
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