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Raphael Ochoa is puzzled. His company had a profit margin of 10% in 2011. He feels that this is an indication that his company is

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Raphael Ochoa is puzzled. His company had a profit margin of 10% in 2011. He feels that this is an indication that his company is doing well. Cindy Lore, his accountant, says that more information is needed to determine the firm's financial well-being. Question: What does a profit margin measure. Who Is correct? Why

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