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Rash-away is an over-the-counter product for treating skin irritation. Unit price is $4, unit variable costs are $2, fixed costs are $2 million, and
Rash-away is an over-the-counter product for treating skin irritation. Unit price is $4, unit variable costs are $2, fixed costs are $2 million, and unit volume is 3 million units. The advertising manager has proposed increasing advertising spending by $250,000. What is the incremental break-even for the advertising proposal, in dollars? $4 million $125,000 $7 million $500,000
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