Rather than focusing on human resource manage- ment (HRM) as a means of supporting its quality initiatives, Graniterock could have chosen another area as its focal point (e.g., marketing, operations, information systems, and so on). How does a focus on HRM support a company's quality initiatives? Discuss the different components of Graniterock's HRM initiatives. How can each of these compo- nets support the company's quality efforts? Discuss ex-CEO Wolpert's feelings about communication with the customers. What happens when others in the company don't know what has been promised to the customer? How can quality management help to overcome this situation?