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Rather than studying individual customer data, First Bell Bank is interested in analyzing groups of customers. Members of a group should be similar and markedly

Rather than studying individual customer data, First Bell Bank is interested in analyzing groups of

customers. Members of a group should be similar and markedly different from other customer groups.

Which of the following Customer Relationship Management (CRM) activities should be used to prepare

First Bell Bank's customer data for analysis. Explain your choice!

A. Regression C. Clustering

B. Estimation D. Prediction

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