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Rating: 4= Best, 3= Near the top, 2= Average, 1= Poor Retail Section 1: Comptetive Weight Rating Score Position Market share 0.50 4 2 Profitability
Rating: 4= Best, 3= Near the top, 2= Average, 1= Poor Retail Section 1: Comptetive Weight Rating Score Position Market share 0.50 4 2 Profitability (ROS) 0.50 1 .5 Totals 1.00 2.5 Section 2: Industry Weight Rating Score Attractiveness Industry growth rate 0.60 2 1.2 Competitive rivalry 0.40 .4 Totals 1.00 1.6
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