Ratio Analysis

$7.$ Start the eVal software, load the data file for Apple and examine the Advanced Dupont Model on the Ratio Analysis worksheet. Next, repeat the same steps for IBM.

$8.$ Using the analysis in question $7$ above, identify the primary underlying reasons for differences in the $2009$ return on equity $($ROE$)$ for the two companies.

$9.$ Does your analysis identify any opportunities for Apple to potentially increase its return on equity?