Ratio Analysis: Evaluate Facebook Inc.? using ratio analysis. Make sure to include liquidity, financial leverage, asset management, profitability and market value ratios. Compare your company to industry peers (justify the choice of peer companies). Analysis all the Ratio will affect the company and Make at least 5 observations.

Financial leverage 31-Dec-15 31-Dec-14 31-Dec-13 o.00 0.01 0.03 Liquidity 31-Dec-15 31-Dec-14 31-Dec-13 Debt to equity o.00 0.01 0.03 Current ratio 11.25 9.06 11.88 Debt to capital Interest coverage 270.30 214.48 50.18 Quick ratio 10.91 11.42 9.04 9.58 7.86 Cash ratio 10.41 Asset management 31-Dec-15 31-Dec-14 31-Dec-13 2.73 Net fixed asset turnover 3.15 3.14 0.36 0.31 0.44 Total asset turnover 0.35 0.51 Equity turnover 0.41 31-Dec-15 31-Dec-14 31-Dec-13 Profitability Return on Sales 84.01% 82.73% Gross Profit Margin 76.18% 34.72% 40.06% 35.62% Operating Profit Margin 20.57% 23.58% 19.05% Net Profit Margin Return on Investment 8.34% 8.14% Return on Equity (ROE) 9.70% Return on Assets (ROA) 7.46% 7.32% 8.38%