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ratio analysis for Google: Liquidity Current ratio Quick ratio Comments on liquidity Asset management Total Asset turnover Average collection period (ACP) Comments on asset management

ratio analysis for Google:

  1. Liquidity
    • Current ratio
    • Quick ratio
    • Comments on liquidity
  2. Asset management
    • Total Asset turnover
    • Average collection period (ACP)
    • Comments on asset management
  3. Debt management
    • Debt ratio
    • Times interest earned
    • Comments on debt management
  4. Profitability
    • Net profit margin
    • Return on Assets (ROA)
    • Return on Equity (ROE)
    • Extended Du Pont equation
    • Comments on profitability to include your comments on the sources of ROE revealed by the Du Pont equation
  5. Market value ratios
    • PE ratio
    • Market to book ratio
    • Comments on the market value ratios

Please answer all of them! thanks

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