Ratio analysis is an important component of evaluating company performance. It can provide great insights into how a company matches up against itself over time and against other players within the industry. However, like many tools and techniques, ratio analysis has a few limitations and weaknesses. Which of the following statements represents a weakness or limitation of ratio analysis? Select all that apply. A) Market data is not sufficiently considered. B) Window dressing might be in effect. C) Seasonal factors can distort data.