Ratliff Appliances Company makes a household appliance with model number RM16. The goal for 2020 is to reduce direct materials usage per unit. No defective units are currently produced. Manufacturing conversion costs depend on production capacity defined in terms of RM16 units that can be produced. The industry market size for appliances increased 10% from 2019 to 2020 . The following additional data are avaliable for 2019 and 2020 : Do you think Ratliff Co. is following a strategy of product differentiation or cost leadership? Explain your reasons. 1. Do you think Ratliff Co. is following a strategy of product differentiation or cost leadership? Explain your reasons. 2. Compute the revenue effect of the Growth component and indicate favorable or unfavorable. 3. Compute the flexible/variable cost effect of the growth component and indicate favorable or unfavorable. 4. compute the committed / fixed cost effect of the growth component and indicate favorable or unfavorable. 5. Compute the revenue effect of the productivity component and indicate favorable or unfavorable. 6. Ignoring the market growth, but considering your answer to question (a), how much of Ratliff Co's change in income from 2019 to 2020 is due to a product differentiation strategy? 7. Ignoring the market growth, but considering your answer to question (a), how much of Ratliff Co's change in income from 2019 to 2020 is due to a cost leadership strategy