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Ray Panneton, president of Okus Designs, met with his CFO and vice president of marketing to discuss the profitability of the company's top 10 customers.
Ray Panneton, president of Okus Designs, met with his CFO and vice president of marketing to discuss the profitability of the company's top 10 customers. These customers account for 80% of the company's revenues. The following table was prepared by the accounting department to assist Ray in his decision making. Cost of Sales Revenues $ 4,954.000 Selling Costs $760,000 Customer Profit Margin 9.0% $3,750,000 3.618.600 4,894,000 925.000 7.296 Customer Net Profit 444.000 350.400 24,500 (117.000) 337,000 4.505.000 3.400.000 1,080.500 0.596 4,205,000 3.192.000 1,130,000 (2.896) 4,109,000 2.870.000 902.000 8.296 Customer Meredith's Boutique Stewart Industries T&P Incorporated Talley Design Studios UPPtown Productions O'Brien's Tavern House of Claire Copper Metalworks J Floral Designs Old Main Masonry Total/Average 3.907.000 2,850,000 875.000 182,000 4.7% 2.887.500 685.000 7.396 3,855,000 3.706.000 3.625.000 2,664,000 1,350,000 282,500 (308,000) (362,500) (8.396) 2.501,250 1,486,250 (10.09) 3,507,000 2,485.000 770,000 252,000 7.296 $41,267,000 $30,218,350 $9.963.750 1,084.900 2.696 (a) (a) Ray is concerned about the customers with negative customer profit margins. If these customers are dropped, what will be the new total customer net profit and customer profit margin (assume the cost of sales and selling costs can be eliminated)? (Round customer profit margin to 1 decimal place, eg. 15.2%) Customer net profit $ Customer profit margin
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