Question
Ray's Plastic Lumber Manufacturers Inc. is a prominent producer of plastic lumber in Canada and is proudly serving the Canadian and US markets. A demand
Ray's Plastic Lumber Manufacturers Inc. is a prominent producer of plastic lumber in Canada and is proudly serving the Canadian and US markets. A demand for plastic lumber is on the rise in Europe and Ray's Plastic Lumber Mfg is getting a lot of inquiries for their product in Brazil but due to the tariff barriers duties and taxes render the product non competitive. After doing some preliminary research they found that if they produce the product in the local Brazilian markets they may have a chance to compete with the locals there. Before Ray's Plastic Lumber Mfg makes a major Foreign Direct Investment to set up facilities in Brazil they will need to conduct an internal needs analysis to determine whether they are ready to make that move or not. Please discuss at least five long term corporate objectives that the company will need to address to determine why they will be making a significant investment in setting up a foreign subsidiary in Brazil. (Please identify each objectives as discussed in class and provide your own examples) (10 Marks)
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