Re: Week 10 by Thomas Maclean - Sunday, 16 May 2021, 11:55 PM 458238 013 Spotify has announced itself as the 'place to be' in terms of podcasts in order to increase premium subscriptions on the platform and meet supply and demand. By acquiring the biggest names in the podcast industry, Spotify believes they will be able to meet customer demands and create the 'go to' place in terms of podcasts while increasing ad revenue which is estimated to generate $659 million in revenue by 2020. In order to do this, Spotiiy is enhancing their user experience in order to prioritise customer needs. I believe that this will be a good move by Spotii'y as podcasts have increased in popularity exponentially in recent years which was generating an increase in demand from customers. This) demand can ultimately be capitalised by bringing in the biggest names in the industry exclusively which will lead to an increase in premium subscribers