Read a case study - Business Wise College below and develop three (3) project plans mentioned below.

Projects

Project 1: Send out newsletters to potential clients

Project 2: Place adverts on various business publications and journals with a wide readership.

Project 3: Use social media platforms for marketing our services

Guideline to a learner:Each project plan must contain topics as follows:

• Project title
• Project objective
• Project benefit
• Stage in the project
• Activities in each stage (the activities must be sequenced by priority)
• Resources required
• KPI to assess project activities
• Gantt chart for the project process

Refer to Figure 1 - a Work plan template below for an example

Figure 1

Work plan (Project 1)
Project Title:
Project objective:
Benefits:
Stages in the project	Activities to be implemented in each stage	Resources required.	KPIs to assess project activities

Your training organisation wants to market the following courses to domestic and international market:

• Advance Diploma of Business
• Graduate Diploma of Business

The courses have to be promoted according to the organisational marketing plan and strategy provided below.

Marketing plan excerpt:

VISION

To provide excellent, high-quality education and training to domestic and international studies.

MISSION

The training organisation's unique approach to curriculum, student experience, research, and knowledge sharing, which emphasises involvement with business and the community, will:

• Empowering students from a variety of countries and cultures, as well as socioeconomic and educational backgrounds, to be successful lifelong learners, to develop their skills and capabilities for the changing world of work, and to be confident, creative, ethical, and respectful local and global citizens;
• Finding innovative and evidence-based solutions to important contemporary challenges in Australia, Asia, and around the world, particularly in the areas of education and lifelong learning, health and active living, cultural diversity and community well-being, economic development and environmental sustainability, and the success of specific industries and places, particularly in our heartland of Melbourne, Australia's fastest-growing region.

VALUES

The organisation's values underpin our vision and goal, and they are critical in directing the Strategic Plan's implementation. They are:

Access

Students and staff from a variety of countries and cultures and our industry, government, and community partners find the training organisation to be an accessible and welcoming organisation.

Excellence

The training organisation is dedicated to educational, research, and knowledge exchange excellence.

Respect

The training organisation's employees and students show respect for people from different countries and cultures, educational and socioeconomic backgrounds, and the natural environment.

SITUATION ANALYSIS

Corporate review:

Long-term goals

Within the next five years, we will be the premier Australian supplier of business studies training for domestic and international students.

CEO Marketing Operations Manager Manager TraInIng HR Manager Manager Promotion Manager Digital Digital Team leader marketing Marketing (Online SE0 Executive copywriter Executive Marketing)