READ ALL THIS (i need a written recommendation and Conclusion) less is better of recommendation and Conclusion need to be in paragragph Executive Summary

Nike was picked as a case study in this. Nike is an American global corporation. This corporation manufactures, designs, develops, sells, and markets footwear, equipment, clothes, accessories, and related goods around the world. Services. The company's headquarters are in the greater Portland area.

Nike's purpose is to "deliver innovation and inspiration to the minds of all athletes worldwide" (Nikeinc-mission.2020). The principal objective of the company is to "innovate in its products to develop human potential." aspires to create a diverse and creative workforce with a beneficial impact on society and the community "This report's agreement accomplishes that purpose. Nike, like other major corporations, recognizes that it is not just about selling athletic clothes and footwear. Instead, they motivate people to improve as athletes and do their best." (Just go for it!) All major brands understand that their products and services are merely a way of attaining greater expectations.Nike encourages its staff to develop and seek new and better methods to fulfill its objective of "inspiring and inventing for all athletes" by structuring its business on what customers desire to achieve, rather than limiting its identity to present items. It now extends well beyond athletic clothes and footwear, far beyond anything founder Phil Knight could have anticipated.

Purpose and Background/Context

Change management addresses the human aspect of change. If you don't bring your employees together, your new organization, new work procedures, and new technologies may never attain their full potential. Because financial performance is determined on how well the organization's employees accept change. Change management is the use of a structured procedure and a collection of tools to steer the human side of change to reach a desired end. Finally, change management focuses on how to help employees interact with, embrace, and use change in their daily job. We define change management as both a process and a capability.

Current state of leadership

As of September 19, 2022, NIKE has an online worth of $163.32 billion. For many years, NIKE Inc. has been creating, developing, and distributing athletic footwear, apparel, systems, and accessories for men, women, and children all over the world. Two of these components are control and management (NIKE Net Worth 2010-2022 | NKE, n.d.). Nike's incredible control and management approach over the years can be linked to their previous accomplishments. The three youngest CEOs' control and leadership were scrutinized. Approaches. Phil Knight, Mark Parker, and John Donahoe had been there.The three were classed using an emergency response approach and a transformational management method. While these three executives praised Nike's amazing achievements year after year, there were certain constraints that Nike had to consider and approve. Manufacturing companies that made unfavourable headlines were examples of this. Nike was also damaged by the global economic crisis in 2007 and 2008. Nike may have attempted to reduce the occurrence of these panic difficulties by maintaining a case-by-case approach to emergency control.

Nike has performed a more in-depth assessment of the changing political and environmental landscapes that businesses face. As a result, fourteen key goals were recognized as having high social and commercial value for the business (Nike News, 2020). This level of control, in my opinion, is a step in the right direction; nevertheless, given the current financial landscape and the Covid-19 scenario, a special emphasis should be made on corporate decision-making procedures for them to operate and prosper. As a result, changes to the control process are necessary. Because many employees may abandon their homes, it is believed that this emergency strategy will comprise an integrated strategic group of worker control. To live in transformative mode, we need to focus a little more on refining the critical priority intended prioritizing approach and including a wonderful virtual inclusion even like market research for business venture selection.

Drivers of Change

Over the years, technological innovation has been a catalyst for change at Nike, Inc. The company has invested in new technology to improve its manufacturing process, product design, and logistics. Nike has increased its production capacity, improved product quality, and shortened delivery times because of these expenditures. As a result, Nike has increased its market share and become one of the world's leading sports companies.

Nike was among the first firms to adopt computer-aided design (CAD) in the footwear industry in the 1970s. Nike was also among the first corporations to adopt computer-controlled devices in its manufacturing, which aided in productivity and quality control. Nike began tracking its items from the manufacturer to the retail store using radio frequency identification (RFID) tags in the 1990s. Nike was able to cut theft losses and enhance inventory management because to this approach.

Nike has been investing in new technology to better its manufacturing process, product design, and logistics in recent years. Nike opened its "Innovation House" in Beaverton, Oregon, in 2012. It is a cutting-edge laboratory that blends 3D printing, advanced materials research, and data analytics to expedite product development. Nike+, a digital platform that allows customers to measure their exercise activities and communicate with other Nike+ users, was launched in 2013. This platform has been a critical engine of Nike's digital expansion.

Nike is also developing new technology to optimize its production process and lower its environmental effect. Nike introduced its "Flyknit" technology in 2015, which utilizes less material and energy to create shoes. The corporation has also been developing a new manufacturing technology known as "3D printing," which could one day enable the corporation to make shoes with less waste and shorter turnaround times.

changes in consumer preference

Nike is constantly innovating to stay ahead of the competition and meet the ever-changing needs of consumers. Some of the recent changes that Nike has made to stay relevant include the following:

1. Previously, Nike relied primarily on traditional marketing platforms such as television and print commercials. However, as consumers increasingly rely on the internet and social media for product information, Nike has expanded its investment in digital marketing. This includes creating appealing content for its website and social media platforms, as well as using data to better target adverts.

2. Nike's product portfolio is extending beyond footwear and sporting apparel. Fitness trackers and sports equipment are examples of this. Nike can reach a broader audience by offering a broader range of products.

3. Nike is likewise concentrating on personalizing its items for clients. Customers will be able to personalize their sneakers with numerous colors and styles. Nike is also leveraging data to generate personalized product recommendations based on an individual's tastes.

4. As people become increasingly concerned about the environment, Nike is concentrating more on sustainability. This includes using more sustainable materials in its products and attempting to reduce the environmental impact of its manufacturing operations.

5. Nike is also attempting to engage with young consumers, who are often more interested in experiences and causes than in products. Nike has sponsored events and worked with youth-oriented organizations such as the NBA and Special Olympics.

6. Nike has long catered to male clientele. However, in recent years, the firm has moved to strengthen its focus on women. This includes expanding its product portfolio to include more items for female athletes and improving marketing efforts to reach women.

7. Investing in new technology: Nike is always looking for new technologies that can help it better its products and manufacturing processes. Recent investments in 3D printing and robotics have been made. By investing in these technologies, Nike can stay ahead of the competition and innovate.

changes in fashion trends

When it comes to fashion trends, there are a few drivers change at Nike. The primary driver is consumer desire, as the company manufactures products based on consumer demand and preference. The second driver is technological progress, as Nike employs new technology to stay competitive. The third factor is economic change since Nike's products are affected by economic conditions such as inflation and recession. The fourth change driver is social norms and values since this shape the products. The fifth and final change driver is political issues, as trade agreements, tariffs, and other political issues may have an impact on Nike's goods.

Change Management Theories

Nike made a few personnel changes as part of its strategic management initiatives to strengthen consumer connections and market share. Joaquin Hidalgo has been appointed vice president of emerging markets, reporting to Nike Global Corporations president Gary DeStefano. Plans should be in place to ensure that the implementation and change procedures run well. To be effective, top management must assume responsibility. Employees, customers, suppliers, and competitors must all be considered by management.

Nike's first business strategy blends cutting-edge footwear design with low-cost production by independent contractors in low-wage countries. The company's operation was organized geographically and by sport category, which led in major investments in China and other emerging countries and regions. Adaptation and transformation are two methods for implementing change inside an organization while maintaining acceptance.

Nike's former CEO Mark Parker charged the company with improving working conditions at all outsourced factories, lowering the global environmental footprint through innovation, and offering sports opportunities to underserved youngsters worldwide. This change's first purpose was to reduce excessive overtime hours in subcontracted factories.

Nike's transformation began with a return to the company's mission as a guide: to inspire and innovate every athlete on the planet. The company set itself three goals in the early 2000s: human resources, environmental sustainability, and advocacy (Hardford, 2007). Nike's Supplier Climate Action Program ensures that its suppliers commit to future global carbon neutrality. 99.9% of manufacturing waste is diverted from landfills due to second-life production in new goods.

Results of the change in meeting the needs of the stakeholders

Nike Inc. maintains corporate social responsibility (CSR) programs to address the concerns of its key stakeholders. The Nike Foundation is a non-profit organization that funds youth education programs and anti-bullying efforts around the world. Since its inception in 1997, the foundation has distributed over $1 billion in grants to over 25,000 children worldwide.

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